Tag Archives: zotlink

Can you email out my job description for me? (FAQs 6.0)

Answer: Ooh. Probably not. First, this is may not be as effective as you think. Email is fluid – inboxes fill, messages go to junkmail, things get deleted on accident (or on purpose), subject lines are skimmed, important messages are missed. However, ZotLink is a (semi) permanent home for the opportunity that students can know and trust. We recommend that you put your posting in a secure place, like ZotLink, so that students know how to find it. On top of that, it’s rare that a student will search for jobs in their inbox. They go to ZotLink for that. Wouldn’t you want your opportunity to be in the mix?

Something else to consider – what would happen if all 1,899 jobs that are currently active in ZotLink were sent out via email? Or even if 10% were sent? Students would block all Career Center emails and they’d likely stop paying attention – I know I would!  Simply put, we do want Career Center services to be confused for spambots.

More often than not, instead of sending a message through the Career Center, I’ll encourage the employer to target particular student organizations. Contact information for most is available via UCI’s Campus Organization homepage, so employers can send emails themselves. Side note – if an employer wants to reach one of our Club Affiliates, we can help with that, too (logos of current Club Affiliates are on the employer homepage of ZotLink). On the rare occasion that the Career Center helps send out a bulk email, it’s handled on a case by case basis, with a targeted audience in mind.

This is what we are trying to help you avoid.

 Hopefully this sheds some light on things! 

Until next time,

DBO

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Is timing really everything?

For those who are working closely with us here on campus, you might already know that today is the last day official day of class for the Fall 2011 quarter. Which means…next week is Finals Week!  And shortly after that, campus will start to get very, very quiet, as students head home for the holidays. The reason I’m bringing all of this up is to address just how the academic calendar can affect recruitment and hiring.

Granted, not every employer can hire around a school schedule, we certainly get that. ZotLink never closes, so you are absolutely welcome to post your positions as they become available. But, for those who do have the luxury of choosing when to recruit, we suggest keeping the following in mind…

  • UCI is on a quarter system, meaning we have three 10-week academic terms per year – Fall, Winter, and Spring, plus Summer quarter, which is its own entity.  A link to our academic calendars can be found here.
  • The first week of each quarter can be hectic for students – changing schedules, fighting for space in classes, settling back into a routine, etc. It’s not an ideal time to put up a new posting, if you can avoid it.
  • The last week of classes, along with finals week, are also not the best times to recruit. For most, the priorities will be finishing up with academics and going home. 
  • And of course, ZotLink activity is quieter during actual breaks.  UCI Student Housing is closed for breaks/holidays, so going further with hiring steps (interviewing, etc.) can also be tough during these times. 

Is it still possible for you to successfully recruit during parts of the year when ZotLink is quieter? Yes, of course. I wouldn’t say that timing is everything, but when it comes to recruiting, it’s certainly  something.  It nevers hurts to keep the ebbs and flows of the academic calendar in mind as you plan out your  recruiting schedule.

Speaking of schedules, a heads-up that next week, four staff members from UCI (including me) will be representing the Career Center at the annual MPACE Conference in Portland. Get ready for some live blogging coming your way from Oregon!

In the meantime, have a great weekend!
-DBO

Why aren’t more students applying to my posting? (FAQ’s 4.0)

This question helps me revisit that childhood dream of becoming a detective, since there is never a clear, one-size-fits-all answer to give.  It usually takes a little bit of digging to determine how to answer this question. Here are some of the many things we have to consider when someone brings this topic up:

  • What time of year/academic quarter is it?
    Indeed, there are times of the year when ZotLink is quieter. Midterms, finals, spring break, summer term, the list goes on. All of these shifts in the calendar mean that students are either busy or away, and that they are checking ZotLink less often.  There are also times when recruitment season is in full swing and it’s busier on ZotLink, meaning that you will have more competition with your posting.
  • How much (and what kind of) information is in the posting?
    Our students are very savvy. Clear, concise, error-free descriptions that demonstrate your company’s professionalism are going to be appreciated. Blank sections, vague information, or unclear messages will deter applicants.
  • How is the position described, and named?
    I can certainly understand the desire to stand out and showcase your company’s personality, though if you have a creatively-named position, be aware that not everyone will understand it.  Calling a Sales Representative a “Life Changing Relationship Builder” may match your company’s values, but it won’t make sense to those who aren’t as familiar with your lingo or personality.
  • What type of position is it?
    There are some types of opportunities that are simply more popular among our student body than others. Personally, I believe that nearly every internship, entry-level or junior position has a spot on ZotLink (we have over 40,000 students and alumni registered), but that doesn’t mean students are equally interested in all of them, unfortunately.
  • Is the compensation fair?
    There are a number of things many people (students or non-students) expect to get paid to do. Calling the experience an “unpaid internship” does not change that, and might lead to a less-enthusiastic applicant pool. On a related note, if your position is unpaid, but it shows up next to four identical opportunities that ARE paid, that will affect someone’s decision whether or not to apply.
  • What else do students know your company (from online sources, the news, word of mouth, etc.)?
    You could have the most perfectly-worded, perfectly-timed, well-compensated position in the world, though if a student knows someone who had a miserable internship experience, or who doesn’t like working with your organization, that may inhibit their application. In addition, if your organization has received bad press or has negative reviews online, that will also be a factor. 

Please keep in mind that you don’t have to figure everything out by yourself – my colleagues and I are here to work with employers and ensure that your recruiting efforts are going as smoothly as possible. I’ll gladly talk to anyone wondering how to maximize a posting.  Deep down, I like that detective feeling!

Until next time,
DBO

OCI: Short for “On-Campus Interviewing” OR “Ooh, Can I?”

OCI is off-and-running, my friends!  Starting earlier this month, and continuing throughout this quarter, we will have a number of employers visiting our center and using our interview rooms to meet with our students, their potential employees. This is an exciting time at the Career Center (especially for my colleague Michelle F., who oversees all OCI scheduling).

For those who are unfamiliar with, or who are new to on-campus recruitment, I thought I’d offer a quick explanation about OCI.  It stands for On-Campus Interviewing, which is just what it sounds like. Participating employers can use ZotLink to manage their recruitment from start to finish (with help from Career Center staff). They have the ability to post positions, schedule interviews, communicate with candidates, and of course, interview them here on campus.

Here is the interview space

Here is Michelle, the Career Center staff member behind all the magic

 And, here is the tool that you (employers) can use to sign-up:

OCI can work very well for employers who are from out-of-town, who are managing a high volume of student candidates, or for those who want to streamline their UCI student recruitment efforts. And yes, it’s a free service. 

Now, I’m going to put this out there – many spots for Fall are already filled. That said, if anyone wants to join us over the next few weeks, please feel free to reach out and we’ll do our best to get you on the schedule. OR, put it on your calendar to consider for Winter Term – interviews will go from January 27-March 16. Further updates about future scheduling will be posted here, as they become available.

That said, have a great weekend, everyone!

-DBO

Behind the Scenes at a Career Fair

Have you ever been to a career fair?  Thinking about attending next time?  Here’s a peek at what they look like, start to finish…

 (event styling by our very own Event Coordinator, Kat)

Before employers and students arrive, staff is working on set-up…

with attention to detail, of course.

(I was serious about the details.)

As you (the employer) arrives, the hosting Career Center will probably be very happy to see you…

…and will welcome you with open arms

While you set-up, our staff will take the event seriously…

(actually, students will too)…

but with all the balloons around, we might try to mix in some fun, too. Cue the dancing.

Side note: if your company is one of our corporate sponsors, we’ll try to give you some extra shout-outs to show you how much we appreciate your support.

Once the doors open, hundreds and hundreds of our awesome students will enter the room.

And it will look a little like this…

and this…

and this…for about five intense but exciting hours.

When it’s all over, we will look like this...

and this...

and lastly, this. I like to call this one 'naptime in a dark office.'

photo credit: All photos (except the poorly lit ones) courtesy of our marketing guru, Joanne.

How do I reach out to more students/alumni about my job opportunity? (FAQs, Part 3.0)

What a good question, I’m so glad you asked! For the sake of conversation, let’s assume that you have already posted on ZotLink when you’re asking this.

The good news is, the Career Center offers a number of opportunities and recommendations to help you in this area. While some of our services do have various charges attached (reminder: ZotLink is not one of them), there are some things employers can do with a $0 budget to help your recruitment. Let’s begin with those, shall we? 

  • Use resume books
    When employers have a position available, they are welcome to request access to UCI resume books to actively view and search resumes of students (who have opted into the collection). Interested employers can contact me for questions and access at dena.o [at] uci.edu.
  • Volunteer with the Career Center
    We love our employer volunteers! There are opportunities available throughout the year for employers to come speak on a panel, perform resume reviews, offer mock interviews, etc. All of these opportunities allow for direct interaction with students which, as we all know, can help with recruitment efforts. Volunteer opportunities do tend to be in high demand by our employer friends, so if this is an area in which you are interested, it’s best to let me or one of my colleages know, and we can go over what we’re looking for with you. Space is limited, and we also like to be clear on the kind of information you’re providing to ensure that it doesn’t conflict with our values/mission.
  • Reach out to student orgs
    UCI Student Organizations are listed online here, and the site allows viewers to look up clubs and contacts. It is free for employers to find student groups that may be interested in their organization (there are hundreds of clubs, dozens of which have a professional focus).

That said, my colleagues and I are here to ensure that you are maximizing your efforts (and, not paying for things that you don’t need). Please don’t hesitate to let me know if you are interested in any of the above options: dena.o [at] uci.edu

On that note, Happy Friday, all! Enjoy your weekend!

-DBO

Job postings: Good vs. Great (2 of 2)

You may recall this posting that first introduced the topic of good vs. great job postings. It’s time to dive a little deeper…
  • Be up front about key information. I know that there are times when it is in the poster’s best interest to leave out the name of the employer (confidential searches, third-party recruiters, etc.) but for the majority of posts, it is best to fill in every space on the form. Waiting to hear if the position is in the LA or the Dallas office?  Don’t put “nationwide.” Wait until you find out before you put the post up.
  • Know the difference between “job function” and “industry.” For example, if a circus is hiring a web developer, the job function is “Web Development,” while the industry is entertainment. Answering this question properly will help ensure that students searching the database are finding you.
  • For salary level, putting “Paid Internship” or “DOE” isn’t technically wrong, but including “$14-16/hour” is much more helpful. It’s also a possible way to save some time in the long run, as student can self-select in or out of a search based on pay.
  • Let the details sell the position. For example, instead of just listing duties as “General Reception responsibilities,” let them know that “a typically day may include greeting clients, calendaring, research and front office support”
  • Has your organization received any awards?  Has someone on the team been featured in the media lately?  Include some recent accolades. Just be sure these kinds of details don’t overwhelm the rest of the information, as it should supplement, not dominate. Something like, “Our organization, which was just listed as the Top Company at Writing Job Postings on Dena Ogden’s LiveFromOC blog, is hiring for a front office assistant. Duties include…”

Please don’t be shy if you have questions. Most universities employ at least one person like me, who is available to help employers recruit students. We WANT you to hire our students, and we’d like to make the process as smooth as possible.

If the above info doesn’t get you excited to hire students, perhaps these photos will…I took these last week, right before and during our Work Study and On-Campus Employment Fair, a small event (yes, this is small for us) that we host during Welcome Week. As you can see, students are back on campus and looking for work!

Before

During

During (another angle)

 
 
-DBO