Answer: Ooh. Probably not. First, this is may not be as effective as you think. Email is fluid – inboxes fill, messages go to junkmail, things get deleted on accident (or on purpose), subject lines are skimmed, important messages are missed. However, ZotLink is a (semi) permanent home for the opportunity that students can know and trust. We recommend that you put your posting in a secure place, like ZotLink, so that students know how to find it. On top of that, it’s rare that a student will search for jobs in their inbox. They go to ZotLink for that. Wouldn’t you want your opportunity to be in the mix?
Something else to consider – what would happen if all 1,899 jobs that are currently active in ZotLink were sent out via email? Or even if 10% were sent? Students would block all Career Center emails and they’d likely stop paying attention – I know I would! Simply put, we do want Career Center services to be confused for spambots.
More often than not, instead of sending a message through the Career Center, I’ll encourage the employer to target particular student organizations. Contact information for most is available via UCI’s Campus Organization homepage, so employers can send emails themselves. Side note – if an employer wants to reach one of our Club Affiliates, we can help with that, too (logos of current Club Affiliates are on the employer homepage of ZotLink). On the rare occasion that the Career Center helps send out a bulk email, it’s handled on a case by case basis, with a targeted audience in mind.
Hopefully this sheds some light on things!
Until next time,