Tag Archives: job board

Why aren’t more students applying to my posting? (FAQ’s 4.0)

This question helps me revisit that childhood dream of becoming a detective, since there is never a clear, one-size-fits-all answer to give.  It usually takes a little bit of digging to determine how to answer this question. Here are some of the many things we have to consider when someone brings this topic up:

  • What time of year/academic quarter is it?
    Indeed, there are times of the year when ZotLink is quieter. Midterms, finals, spring break, summer term, the list goes on. All of these shifts in the calendar mean that students are either busy or away, and that they are checking ZotLink less often.  There are also times when recruitment season is in full swing and it’s busier on ZotLink, meaning that you will have more competition with your posting.
  • How much (and what kind of) information is in the posting?
    Our students are very savvy. Clear, concise, error-free descriptions that demonstrate your company’s professionalism are going to be appreciated. Blank sections, vague information, or unclear messages will deter applicants.
  • How is the position described, and named?
    I can certainly understand the desire to stand out and showcase your company’s personality, though if you have a creatively-named position, be aware that not everyone will understand it.  Calling a Sales Representative a “Life Changing Relationship Builder” may match your company’s values, but it won’t make sense to those who aren’t as familiar with your lingo or personality.
  • What type of position is it?
    There are some types of opportunities that are simply more popular among our student body than others. Personally, I believe that nearly every internship, entry-level or junior position has a spot on ZotLink (we have over 40,000 students and alumni registered), but that doesn’t mean students are equally interested in all of them, unfortunately.
  • Is the compensation fair?
    There are a number of things many people (students or non-students) expect to get paid to do. Calling the experience an “unpaid internship” does not change that, and might lead to a less-enthusiastic applicant pool. On a related note, if your position is unpaid, but it shows up next to four identical opportunities that ARE paid, that will affect someone’s decision whether or not to apply.
  • What else do students know your company (from online sources, the news, word of mouth, etc.)?
    You could have the most perfectly-worded, perfectly-timed, well-compensated position in the world, though if a student knows someone who had a miserable internship experience, or who doesn’t like working with your organization, that may inhibit their application. In addition, if your organization has received bad press or has negative reviews online, that will also be a factor. 

Please keep in mind that you don’t have to figure everything out by yourself – my colleagues and I are here to work with employers and ensure that your recruiting efforts are going as smoothly as possible. I’ll gladly talk to anyone wondering how to maximize a posting.  Deep down, I like that detective feeling!

Until next time,
DBO

How do I reach out to more students/alumni about my job opportunity? (FAQs, Part 3.0)

What a good question, I’m so glad you asked! For the sake of conversation, let’s assume that you have already posted on ZotLink when you’re asking this.

The good news is, the Career Center offers a number of opportunities and recommendations to help you in this area. While some of our services do have various charges attached (reminder: ZotLink is not one of them), there are some things employers can do with a $0 budget to help your recruitment. Let’s begin with those, shall we? 

  • Use resume books
    When employers have a position available, they are welcome to request access to UCI resume books to actively view and search resumes of students (who have opted into the collection). Interested employers can contact me for questions and access at dena.o [at] uci.edu.
  • Volunteer with the Career Center
    We love our employer volunteers! There are opportunities available throughout the year for employers to come speak on a panel, perform resume reviews, offer mock interviews, etc. All of these opportunities allow for direct interaction with students which, as we all know, can help with recruitment efforts. Volunteer opportunities do tend to be in high demand by our employer friends, so if this is an area in which you are interested, it’s best to let me or one of my colleages know, and we can go over what we’re looking for with you. Space is limited, and we also like to be clear on the kind of information you’re providing to ensure that it doesn’t conflict with our values/mission.
  • Reach out to student orgs
    UCI Student Organizations are listed online here, and the site allows viewers to look up clubs and contacts. It is free for employers to find student groups that may be interested in their organization (there are hundreds of clubs, dozens of which have a professional focus).

That said, my colleagues and I are here to ensure that you are maximizing your efforts (and, not paying for things that you don’t need). Please don’t hesitate to let me know if you are interested in any of the above options: dena.o [at] uci.edu

On that note, Happy Friday, all! Enjoy your weekend!

-DBO

Job postings: Good vs. Great (1 of 2)

Hello again friends,

Happy Friday! For those who are local, hopefully you are enjoying this fall weather as much as me.  Now that I’ve pulled my boots out of the closet again, I’m a happy camper.

I wanted to use today’s post to share some quick and easy tips for employers looking to maximize their job postings on Zotlink.  For context, I’ve seen as many as 100+ new job postings in a day here at UCI, so volume has not been an issue for us in a while. That said, some jobs get far more interest from anteaters than others. And yes, while industry and the position itself certainly matter, there are some other things that employers can do to help make the most of their posting…

  • Job title: there is a section specifically designed for this, so I recommend using it as directed. Give the exact job title, and nothing else. No exclamation points, nothing vague like “Amazing opportunity” or “Foot-in-the-door Marketing position!!!!!” Just the job title. Please trust me on this.
  • In addition, for those who are consistent users of Zotlink and who are re-posting a previous position, consider deleting the “Copy” text that inserts itself into the “Job Title” section. Yes, it may be a copied position, but leaving the word there makes the opportunity look tired
  • UCI students, as a whole, are pretty savvy. Using lots of vague terminology and sales-speak to sway them will likely not get you too far. On the same token, they will likely want to research your company so ensure that your website (if you have one) is alive and kicking when you post.
  • Don’t be afraid to insert personality and perks into the posting. As I mentioned, some days have as many as 100 new postings, so what makes your position unique among them?  Feel free to tell the students if highlights include a casual work environment, flexible hours, a dynamic team, Free Lunch Fridays, etc…
  • Watch your length while still including key details. A 1,000-word job description might make some eyes glaze over, while 400-500 words will likely be thorough and concise enough for someone to understand the main points and apply in between classes.

Stay tuned for Part 2, which will cover more specifics and examples…

-DBO

PS – and for a little Fall Fashion Preview, check out our new Career Center T-shirts!  Not sure about you guys, I definitely dig the navy blue.

The back is even more snazzy. Pictures soon!