My, my, my…that word ‘branding’ gets thrown around a lot these days, doesn’t it? In a few minutes I’m going to an Events Council meeting to learn more about it, so it’s been on my mind today.
Here at the Career Center, we are certainly not immune to the power of branding. We’re conscious of not only our own brands (on-campus and off-campus), but also the brands of our employers. On that note, I wanted to share some words of wisdom from my colleague Michelle Foley (who single-handedly ran Employer Relations AND OCI before I came on board), who recently said that “Campus recruiting has a lot to do with building a brand. At UCI it takes employers engaging in at least one activity per quarter a full academic year to achieve student recognition. Once recognition is achieved the activity level should be maintained for another academic year to solidify the reputation.”
Something to think about, right? The main idea here is that steady, long-term involvement can lead to recruitment success. Keep in mind that this is a suggestion for employers who expect to do consistent hiring over an extended period of time, and who want to build a solid pipeline of candidates from UCI. I realize that can sound like a lot of work, but the good news is we have staff members dedicated to helping employers develop and maintain a level of involvement that is appropriate to them and their business needs (ahem…I am one of those staff members).
Either way – let me know how we can help. That’s what we’re here for.
See? We really are helpful.
Until next time,
PS – There is absolutely still hope for employers who do not hire as frequently. Many can often still find success while maintaining a smaller presence on campus. Some quick, inexpensive ideas can be found here
Posted in Career Center, Employer Relations, fall recruitment, recruiting, students, UCI, Visits
Tagged 2011, brand, branding, Career Center, Dena Ogden, Employer Relations, recruiting, recruitment, UC Irvine, UCI, University of California
For those who were in the UCI Career Center yesterday, you may have seen Michelle and I in our matching tiaras. This week officially marks our 6-month anniversary on campus, a mini-milestone of which we are slightly proud. It’s also given me a few reasons to reflect and come up with….drumroll, please…a list of numbers! Here is what the first 6 months as a brand-new Employer & Community Outreach Specialist can look like:
- 1340 sent emails
- a bunch more received…many have been re-sorted and/or deleted so a grand total is not available. We’ll just go with “a bunch”
- 23 networking events
- 41 employer meetings
- 9 days of conferences/travel/off-sites
- 279 Tweets
- 24 blog posts
- Plus, many hours dedicated to training, research (on both the employment community and UC Irvine), meetings, and getting up to speed on best practices
I’m not what numbers in other jobs look like, but I see this list and feel okay – I think they represent a good start, but more room to grow (side note: these numbers should be fairly exact, but I reserve the right to claim a margin for human error).
Michelle is away from her desk currently, so I wasn’t able to grab her for a pose. But, here is proof of the existence of our “6 mos.” tiaras...
...Not to be confused with “lo mos” tiaras, which is what one colleague thought they said. Though, BabelFish tells me that lo mos is Spanish for “the mos”. I never knew the mos was a word, and dictionary.com tells me that “mo” is short for moments. So, in a way, our Tiaras said “The Moments.” I am okay with that.
Posted in Career Center, Community Relations, Employer Relations, FAQ, Introduction, Networking, Orange County, picture, planning, UCI, Visits
Tagged 2011, Career Center, Dena Ogden, Employer Relations, employer visits, recruiting, recruitment, UC Irvine, UCI, University of California
Thanks to MPACE‘s series of Summer Open Houses, earlier this week, I had a chance to visit our friends at Nordstrom, to learn about their college recruitment efforts. As you can tell, they brought out the big guns to greet us!
That's me on the left
Tomorrow, it’s a trek down I-5 to check out a medical device company. It’s a timely visit, as our students showing lots interested in the BioTech field these days. Wish me luck!
Posted in Community Relations, Employer Relations, picture, recruiting, UCI, Visits
Tagged 2011, Employer Relations, employer visits, Orange County, UC Irvine, UCI, University of California
Okay, I’m going to be honest…I am usually not a fan when a blogger begins a post by lamenting about how long it’s been since they last posted. I can however confess that currently, I have the urge to do that. Though, I will refrain since I’m not sure anyone really benefits from that.
Last week was pretty rad for a number of reasons – I got to enjoy two networking events, (one hosted by NAWBO-OC, and the other through the Irvine Chamber of Commerce Emerging Professionals), and then on Friday, some of my colleagues and I took a day trip to UCSD, for a regional Career Services Institute. My favorite part about Friday(aside from seeing how gorgeous UCSD’s Career Services Center is) was meeting colleagues and learning about best practices from all over our region. There were some great takeaways as well….I’ve compiled my top highlights for your reading pleasure:
- Some campus career centers are darn creative in how they work with employers! There were about 12 employer relations professionals brainstorming together in one of the afternoon sessions, and I am really jazzed to get the notes from that session.
- Experts in our field seem to be (calmly) debating a number of ideas about the future direction of career services. Career Fairs, Social Media, and personalization are some of the hot topics garnering attention right now.
- During a discussion designed to help us explore our career paths, the concept of how “the grass is always greener” came up. One attendee added that she’d heard the quote re-stated to say “The grass is always greener where you water.” Love it. I wish I could credit the person who said it, but sadly I was sitting behind her and never caught a look at her name tag. Side note: a quick Google shows me that this quote is actually all over the web without a clear citation….so, if anyone knows who actually said it first, let me know!
This is me, pretending to look like I presented.
Whew. Like someone famous once said…it was a good day!
Posted in Career Center, Employer Relations, Networking, picture, planning, retreat, travel, UCI, Visits
Tagged 2011, Business, Career Center, conference, Dena Ogden, Employer Relations, recruiting, recruitment, University of California
What time is it again??
So, I haven’t ventured further East than Texas in a surprisingly large number of years…who knew a 3-hour time difference could be so jarring? (Arriving at the hotel at 2:00am didn’t really help, either!) Exhaustion aside, my trip to Interactive Intelligence earlier this week went well.
I think the majority of what I learned is most applicable to my fellow UCI Career Center colleagues and our students, so I’ll save the company profile for them. That said, to summarize this trip, I’d say: Good people, cool company, long hours, impressive facility, lots of information, yummy snacks, and access to iced coffee both mornings…I was a happy camper. I took a couple of snapshots to prove that I did in fact travel this week…I wish more of them turned out, but either way, here you go!
My plane out of California. It was the oldest plane I have been on in recent years...after that flight, I'll always look at individual air vents as a luxury!
My attempt at an action shot: Arriving at Interactive Intelligence HQ1.
Snazzy lobby space that makes me want to paint my office.
You know it’s going to be a good visit when your shirt matches the wall.
Sunset during my layover in Phoenix, a gorgeous way to one of the quickest trips ever!
In other news, I’ll be in the office for three whole days next week, so I’m looking forward to sharing more updates soon!
Posted in Career Center, Community Relations, Conference, Employer Relations, Introduction, Networking, Orange County, picture, travel, UCI, Visits
Tagged 2011, Dena Ogden, Employer Relations, employer visits, travel, UC Irvine, UCI, University of California
Hello and Happy Friday! I am looking at my upcoming schedule, and I’ll be out of the office for part of next week, representing UCI at an employer event in Indianapolis. It’s my first time in the Midwest, and the 12th state I’ve visited in my lifetime (not counting airport layovers…I’m looking at you, New Jersey.) Side note: It looks like I’ll have just a few hours of downtime on one my days there so if anyone has any suggestions, I’m all ears!
As it turns out, I’ll be the only UCI person there, which is not a new thing. Most of the events I attend as the sole representative from the UCI Career Center, which means I get to make all new friends and contacts (Shout-out to Emily from TechMD, who I get to see everywhere!)
Though, every so often, a local event comes up at which I know people, or even have someone else from the Career Center with me. I love when this happens (who doesn’t love seeing people they know?) but it can get sticky…the way I see it, there are two sides.
- If we are there with someone we already know and like, we may be more inclined to talk to them and not to new potential friends and contacts
- On the other hand, having a familiar face around is always comforting, and can help anyone (I.E., me) relax more and have better conversations with others.
I believe we can call that a double-edged sword. Does anyone else have thoughts on the matter? Is there a perfect formula, like “Spend 30% of your time with someone you know and 70% with new people?” I might just have to ponder that during my layover next week…more to come!
On an unrelated note, I wanted to share a picture I took this morning from the view of my parked car before my first appointment of the day. Not a bad way to wake-up!
Have a great weekend. Next stop: Indianapolis!
Posted in Community Relations, Employer Relations, Networking, Orange County, recruiting, travel, Visits
Tagged Career Center, Dena Ogden, Employer Relations, employer visits, Irvine, Networking, OC, Orange County, UC Irvine, UCI, University of California
Depending on the day, we can see close 60 new job postings coming down the Zotlink* pipeline. I thought I’d share a bit about how we decide which companies to which I’ll request a visit. Here is a sampling of what I’m asking myself…
- Are lots of students applying to this job?
- Is this a unique opportunity for our student?
- Or, on the flip side, is it in one of our top recruited areas, but offering a new angle or “niche” opportunity?
- Is the position itself unique? True story – I visited an organization looking for Robotics Teaching Interns. There are definitely fewer Robotics Teaching Intern positions than there are, say, Marketing Intern opportunities.
- Was the job or company description especially engaging or attention-grabbing?
- Is there potential for a long-term recruitment relationship with this organization?
- Did this company invite me to visit?
Hopefully that gives a general sense – there are certainly more reasons outside of this list, but these are some of the basics.
Since we’re up to the third post now, I can probably let you all know that I am a fan of anything that looks like the country (which is one of the many reasons I’m excited to go to Texas next week for the National Association of Colleges and Employers [NACE] conference). Apparently, you can take the girl out of Eastern Washington, but you can’t take the Eastern Washington out of the girl. On that note, here is a picture I took after one of my employer visits. It’s not what I think of when someone says “Orange County” but lo and behold, it’s indeed the OC. Please excuse me while I go park in the field and turn on some country music.
*Zotlink is UCI’s online job posting board, which comes in the form of a snazzy website that is free for employers to use (and free for students to use to apply)