We’re noticing a new trend here in the college recruiting world, and it’s the idea of social media replacing traditional job applications. In the past month, we’ve been approached by two rather reputable organizations (one very large, and one more local) who are conducting their intern searches via Facebook. I am torn between two responses to this idea:
- GenY reponse: How interesting! And new! And exciting! Wait…all of my friends will see that I’ve applied. What if I don’t want them to know? What if all of them apply too and then weaken my chances? Or, what if my current co-workers that are Facebook friends see that I’ve applied? Hmm. I’m not sure how I feel about this.
- Professional Career Services response: How interesting! And new! Wait…applicants will be revealing pictures and personal information? That’s not supposed to happen during the pre-employment process. This could get messy…the EEOC doesn’t like it when that stuff comes up. Hmm. I’m not sure how I feel about this.
I think it’s a bit too early to know where this trend will head but my guess is that we’ll see more companies trying it before the laws catch up. In the meantime, as always, the UCI Career Center will not be endorsing any recruiting efforts that ask for a picture or prohibited personal information from applicants. Let us know if you have questions!
Let me start out by saying that we love helping employers. Love, love, love it. In fact, we have a team of folks whose duties include supporting employer recruiting efforts. However, as much as our roles involve helping off-campus folks, we ultimately have to keep what’s best for the students and for the university in mind. Which brings us to a question that we get fairly often…
Question: If I tell you what I’m looking for, can you send me a student employee?
Answer: I’m afraid not. The size of our student body makes it impossible for us to know the skills and qualifications of each student, so we are not able to recommend individuals. It’s simply not fair for us to only recommend from the small (in comparison) pool of students we know individually on a campus that has tens of thousands of people. On top of that, we don’t know your office culture well, so we are unable to discern what kind of person would be a good personality fit for your team. Lastly, most students that we encounter want to know what they are getting into before they begin a job. Ultimately, we want to see students happy with their career choices, but as you can imagine, the chances of that would likely go down if we were to pick jobs for them.
This is what we are trying to help you avoid.
That said, we can give you some suggested recruiting strategies to help you find your desired candidates, and we’ll do our best to support you along the way. Hopefully you agree that this is the best of both worlds!
For those that are ready to learn about what services and resources are available, feel free to reach me via email at dena.o [at] uci.edu
A common query from employers who are new to student recruitment is “what should I do first?” There are so many options for performing outreach to our campus , that I get why there is some confusion over how (and where to begin).
Often, employers are already familiar with the idea of Career Fairs, and assume that’s where they should begin. For some, that is a great idea. For others, their budget and efforts may be better spent elsewhere. I’d like to suggest that employers considering Career Fair attendance ask themselves the following questions…
- What exactly are my hiring needs? That’s right, hiring needs. As tempting is it may be, a Career Fair is not a place to come advertise products or services (in fact, we don’t allow it). I recommend that you should be actively looking to hire for at least 2-3 openings/internships in the near future, whatever that means for your organization. The more positions, the better, and the more chances that a student can make a long-term career out of them, the better.
- Do I see value in having face-to-face interactions with potential employees? Online/digital applications are very common these days, so it’s no surprise that many of the employers who attend career fairs have electronic apps. In fact, many have to decline paper resumes that are offered to them by students. As a result, when there is no exchange of paper, there is little happening aside from the conversation between the recruiter and the student. Does your company value such interactions? Which brings me to…
- Am I okay with the possibility of talking for 5+ hours? What it really comes down to is whether or not you (or your company’s representatives) can maintain a positive attitude toward each student who approaches your table after a long and tiring afternoon. I have (unfortunately) seen recruiters who wear their exhaustion on their face, and it negatively affects the interactions they have with potential employees.
- Do I see long-term benefits to having UCI students aware of our opportunities? You’ll likely spend time talking to students who will be ready for your next wave of job opportunities, but you’ll also meet students who have another year or two of school (or more) to finish before they’re ready to take on work. Are you okay if not every conversation you have results in an immediate application? To piggy-back on that, there will be students who notice your presence, but who don’t talk to you. How does that sound to you?
All right, it’s no secret what the answers to these questions should be. What I’m hoping employers understand is that career fairs can be great investments for many, but not everyone. If you only need one student for a part-time opportunity that starts immediately, it’s not your best bet. But if you want to build a pipeline of future graduates and develop long-term relationships, it’s a great way to begin. For those specifically interested in UCI Career Fairs, further details are available here. And, for those joining us later this month (or after), be sure to check out last fall’s Top 5 Career Fair Tips (for recruiters).
Posted in Career Center, Employer Relations, planning, recruiting, students, UCI
Tagged 2012, Career Center, career fair, Dena Ogden, Employer Relations, recruiting, recruitment
For those who are working closely with us here on campus, you might already know that today is the last day official day of class for the Fall 2011 quarter. Which means…next week is Finals Week! And shortly after that, campus will start to get very, very quiet, as students head home for the holidays. The reason I’m bringing all of this up is to address just how the academic calendar can affect recruitment and hiring.
Granted, not every employer can hire around a school schedule, we certainly get that. ZotLink never closes, so you are absolutely welcome to post your positions as they become available. But, for those who do have the luxury of choosing when to recruit, we suggest keeping the following in mind…
- UCI is on a quarter system, meaning we have three 10-week academic terms per year – Fall, Winter, and Spring, plus Summer quarter, which is its own entity. A link to our academic calendars can be found here.
- The first week of each quarter can be hectic for students – changing schedules, fighting for space in classes, settling back into a routine, etc. It’s not an ideal time to put up a new posting, if you can avoid it.
- The last week of classes, along with finals week, are also not the best times to recruit. For most, the priorities will be finishing up with academics and going home.
- And of course, ZotLink activity is quieter during actual breaks. UCI Student Housing is closed for breaks/holidays, so going further with hiring steps (interviewing, etc.) can also be tough during these times.
Is it still possible for you to successfully recruit during parts of the year when ZotLink is quieter? Yes, of course. I wouldn’t say that timing is everything, but when it comes to recruiting, it’s certainly something. It nevers hurts to keep the ebbs and flows of the academic calendar in mind as you plan out your recruiting schedule.
Speaking of schedules, a heads-up that next week, four staff members from UCI (including me) will be representing the Career Center at the annual MPACE Conference in Portland. Get ready for some live blogging coming your way from Oregon!
In the meantime, have a great weekend!
Posted in Employer Relations, fall recruitment, Job postings, planning, recruiting, students, UCI
Tagged 2011, Dena Ogden, recruiting, recruitment, UC Irvine, UCI, University of California, zotlink
My, my, my…that word ‘branding’ gets thrown around a lot these days, doesn’t it? In a few minutes I’m going to an Events Council meeting to learn more about it, so it’s been on my mind today.
Here at the Career Center, we are certainly not immune to the power of branding. We’re conscious of not only our own brands (on-campus and off-campus), but also the brands of our employers. On that note, I wanted to share some words of wisdom from my colleague Michelle Foley (who single-handedly ran Employer Relations AND OCI before I came on board), who recently said that “Campus recruiting has a lot to do with building a brand. At UCI it takes employers engaging in at least one activity per quarter a full academic year to achieve student recognition. Once recognition is achieved the activity level should be maintained for another academic year to solidify the reputation.”
Something to think about, right? The main idea here is that steady, long-term involvement can lead to recruitment success. Keep in mind that this is a suggestion for employers who expect to do consistent hiring over an extended period of time, and who want to build a solid pipeline of candidates from UCI. I realize that can sound like a lot of work, but the good news is we have staff members dedicated to helping employers develop and maintain a level of involvement that is appropriate to them and their business needs (ahem…I am one of those staff members).
Either way – let me know how we can help. That’s what we’re here for.
See? We really are helpful.
Until next time,
PS – There is absolutely still hope for employers who do not hire as frequently. Many can often still find success while maintaining a smaller presence on campus. Some quick, inexpensive ideas can be found here
Posted in Career Center, Employer Relations, fall recruitment, recruiting, students, UCI, Visits
Tagged 2011, brand, branding, Career Center, Dena Ogden, Employer Relations, recruiting, recruitment, UC Irvine, UCI, University of California