Wise words on Employer branding…

My, my, my…that word ‘branding’ gets thrown around a lot these days, doesn’t it?  In a few minutes I’m going to an Events Council meeting to learn more about it, so it’s been on my mind today.

Here at the Career Center, we are certainly not immune to the power of branding. We’re conscious of not only our own brands (on-campus and off-campus), but also the brands of our employers. On that note, I wanted to share some words of wisdom from my colleague Michelle Foley (who single-handedly ran Employer Relations AND OCI before I came on board), who recently said that “Campus recruiting has a lot to do with building a brand.  At UCI it takes employers engaging in at least one activity per quarter a full academic year to achieve student recognition.  Once recognition is achieved the activity level should be maintained for another academic year to solidify the reputation.”

Something to think about, right?  The main idea here is that steady, long-term involvement can lead to recruitment success. Keep in mind that this is a suggestion for employers who expect to do consistent hiring over an extended period of time, and who want to build a solid pipeline of candidates from UCI. I realize that can sound like a lot of work, but the good news is we have staff members dedicated to helping employers develop and maintain a level of involvement that is appropriate to them and their business needs (ahem…I am one of those staff members).

Either way – let me know how we can help. That’s what we’re here for.

See? We really are helpful.

Until next time,
DBO

PS  – There is absolutely still hope for employers who do not hire as frequently. Many can often still find success while maintaining a smaller presence on campus. Some quick, inexpensive ideas can be found here

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