Job postings: Good vs. Great (1 of 2)

Hello again friends,

Happy Friday! For those who are local, hopefully you are enjoying this fall weather as much as me.  Now that I’ve pulled my boots out of the closet again, I’m a happy camper.

I wanted to use today’s post to share some quick and easy tips for employers looking to maximize their job postings on Zotlink.  For context, I’ve seen as many as 100+ new job postings in a day here at UCI, so volume has not been an issue for us in a while. That said, some jobs get far more interest from anteaters than others. And yes, while industry and the position itself certainly matter, there are some other things that employers can do to help make the most of their posting…

  • Job title: there is a section specifically designed for this, so I recommend using it as directed. Give the exact job title, and nothing else. No exclamation points, nothing vague like “Amazing opportunity” or “Foot-in-the-door Marketing position!!!!!” Just the job title. Please trust me on this.
  • In addition, for those who are consistent users of Zotlink and who are re-posting a previous position, consider deleting the “Copy” text that inserts itself into the “Job Title” section. Yes, it may be a copied position, but leaving the word there makes the opportunity look tired
  • UCI students, as a whole, are pretty savvy. Using lots of vague terminology and sales-speak to sway them will likely not get you too far. On the same token, they will likely want to research your company so ensure that your website (if you have one) is alive and kicking when you post.
  • Don’t be afraid to insert personality and perks into the posting. As I mentioned, some days have as many as 100 new postings, so what makes your position unique among them?  Feel free to tell the students if highlights include a casual work environment, flexible hours, a dynamic team, Free Lunch Fridays, etc…
  • Watch your length while still including key details. A 1,000-word job description might make some eyes glaze over, while 400-500 words will likely be thorough and concise enough for someone to understand the main points and apply in between classes.

Stay tuned for Part 2, which will cover more specifics and examples…

-DBO

PS – and for a little Fall Fashion Preview, check out our new Career Center T-shirts!  Not sure about you guys, I definitely dig the navy blue.

The back is even more snazzy. Pictures soon!

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